SANTADER EMAIL DESIGN

IPG/MRM

The Situation

Santander operates across multiple sub-brands, each with its own visual language and guidelines.
Maintaining consistency while moving at campaign speed is one of the harder problems in financial services communication.

The Approach

I assessed each brief, sourced aligned imagery from the content management system, and applied the relevant main and sub-brand guidelines with precision.
Alongside the campaign delivery, I developed a master toolkit to standardise the production process and enable a clean handoff.

The Outcome

A consistent campaign output across Santander's brand architecture, plus a production toolkit that reduced friction at every stage of the handoff process.