SAINSBURY'S
DIGITAL CAMPAIGN SYSTEM

Sainbury’s / Ogilvy

The Situation

Sainsbury's needed a campaign that worked across email and social simultaneously, with some assets requiring animation to perform effectively in-feed.

The Approach

Working within a creative team, I designed the visual assets and layouts for each campaign module, built the emails in Sketch, and animated the social assets in After Effects.
The brief required both static and motion work to feel like one coherent campaign.

The Outcome

A complete digital campaign suite spanning email and animated social content, built to brand and delivered across all required formats.