MOTORSPORT CONTENT PLATFORM: F1 UNLOCKED

Formula 1 / Ogilvy

The Situation

F1 Unlocked required a continuous stream of high-quality visual content tied to the rhythm of the racing calendar: pre-race, post-race, every grand prix, every team.
The output had to work across email, website, and hospitality environments simultaneously.

The Approach

Working in partnership with the creative team, I visualised key race insights and developed a visual system that could generate post-race wallpapers
specific to each team and each GP, while maintaining coherence across all touchpoints throughout the season.

The Outcome

A season-long visual content system spanning email, web, and hospitality assets, delivered consistently
across every race weekend for the duration of the campaign.