AUTOMOTIVE SEASONAL CAMPAIGN: SKODA

LEO BURNETT

The Situation

Skoda needed to cut through at one of the most cluttered moments in the retail calendar.
Black Friday demands instant visual clarity: the offer has to land in the first second or the scroll continues.

The Approach

I developed a multi-format social campaign that balanced Skoda's brand integrity with the urgency a seasonal offer demands.
Every format was built to work independently and as a coherent system across placements.

The Outcome

A complete suite of Black Friday social assets, consistent across all formats and ready for deployment across paid and organic channels
.