GWR Social ad

The Situation

GWR needed social content that captured the character of rail travel without falling into the generic stock-image trap that most transport brands default to.

The Approach

I developed the campaign through storyboarding first, ensuring the narrative logic was sound before a single frame was animated.
The motion work was then built to bring that story to life in a format optimised for social.

The Outcome

A storyboarded and fully animated social ad campaign, ready for distribution across GWR's social channels.