AUTOMOTIVE BRAND LAUNCH:
MINI ELECTRIC

MINI / MEDIA MONKS

The Situation

Sainsbury's needed a campaign that worked across email and social simultaneously, with some assets requiring animation to perform effectively in-feed.

The Approach

I designed the full suite of online and in-store activation assets, ensuring the visual language held across screen and print.
The challenge was maintaining the premium feel of the MINI brand while communicating a new product story across formats that behave very differently.

The Outcome

A complete launch asset suite spanning digital and in-store, coherent across every touchpoint of the MINI Electric UK activation.