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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1624117405748-R5V9HYZ0PGCTPMUXZ7PA/PO_MOCKUP_3.png</image:loc>
      <image:title>Market Reach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/a6a15b51-46b2-4ba5-b87b-b90b89f85f79/792_1.jpg</image:loc>
      <image:title>Market Reach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1624117774345-CTP4GXDLM92TU929BQ7C/PO_MOCKUP_4.png</image:loc>
      <image:title>Market Reach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1624116674895-OQAMCDGTNJGI95Z35K3S/PO_MOCKUP.png</image:loc>
      <image:title>Market Reach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1624118038939-P1GDSVSSTG27P8PN7BY3/PO_MOCKUP_5.png</image:loc>
      <image:title>Market Reach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1607339106984-YGT0SULWH42S5SNUII6R/Untitled-1+copy.png</image:loc>
      <image:title>Market Reach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1607339254602-P1J9ZFZ5B1QXS0XZX1WS/Untitled-2.png</image:loc>
      <image:title>Market Reach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1582107154380-5QRBVYASBJ2Y8B4WQHW7/AH_MOCKUP-Recovered.jpg</image:loc>
      <image:title>Market Reach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1582106499176-64KJ059V7DL0531OMX65/ro_MOCKUP-Recovered.jpg</image:loc>
      <image:title>Market Reach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1582105814218-HNZ338TN86JEBGW9K97K/WE_MOCKUP.jpg</image:loc>
      <image:title>Market Reach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1582107558879-N7ODZ2CN5K4KGKIX3UKJ/Home+page+copy+3.png</image:loc>
      <image:title>Market Reach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>http://www.davidappiah.co.uk/new-page-27</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-07-27</lastmod>
  </url>
  <url>
    <loc>http://www.davidappiah.co.uk/new-page-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-27</lastmod>
  </url>
  <url>
    <loc>http://www.davidappiah.co.uk/new-page-4</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-27</lastmod>
  </url>
  <url>
    <loc>http://www.davidappiah.co.uk/virgin-holidays</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463392448488-EBLJEYKIR18RNXIXB30K/Screen-Shot-2014-02-27-at-11.05.43.jpg</image:loc>
      <image:title>Florida Uncovered Microsite</image:title>
      <image:caption>Screenshot of a website called Virginia Holidays featuring images and tips about Florida attractions and activities, with a promotional header, user posts, and a red and teal color scheme.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.davidappiah.co.uk/shire-animations</loc>
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    <priority>0.75</priority>
    <lastmod>2025-07-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1525307230526-46CL0EMJI4CQB8S5WE5F/Sumptoms_GIF-4_16.gif</image:loc>
      <image:title>SHIRE ANIMATIONS</image:title>
      <image:caption>Shire logo on a blue background with light blue circular patterns</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1525307084441-39QH9519MT31DXK8B7GD/ELAPRASe_GLOBAL_SOC_VIDEO.gif</image:loc>
      <image:title>SHIRE ANIMATIONS</image:title>
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  <url>
    <loc>http://www.davidappiah.co.uk/avanti</loc>
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    <lastmod>2025-07-27</lastmod>
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      <image:title>Avanti Web banners</image:title>
      <image:caption>A promotional poster featuring two identical images of a plush seat with a dog on it, a laptop, a robot, and a dog-shaped speaker. The text reads 'Get up to speed at Speed', 'Whizz through your to-do list with our improved WiFi', a 'Book Now' button, and branding for Avanti West Coast with the tagline 'Feel good travel'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1646602912302-LXJFWC0GW0MU0E7OKI8O/Artboard+1.png</image:loc>
      <image:title>Avanti Web banners</image:title>
      <image:caption>Advertisement with a dinosaur sitting in an airplane seat, a small skateboard with wheels hanging from the seat armrest, and a laptop on a side table. The ad promotes travel and Wi-Fi service with bold orange and black text encouraging speed and booking, featuring the logo for Avanti West Coast and the tagline 'Feel Good Travel'.</image:caption>
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  <url>
    <loc>http://www.davidappiah.co.uk/heads</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-07-27</lastmod>
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      <image:title>Heads</image:title>
      <image:caption>Sketch of a woman's face with detailed features, earrings, and a choker, with reference photos of a man with short hair and various facial expressions above.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1598608742947-206CB9M57EIOQZV7PSC2/09751E3F-07E5-40C5-84C4-61748454DA0E.jpeg</image:loc>
      <image:title>Heads</image:title>
      <image:caption>A detailed pencil sketch of a person with a large, round forehead, prominent cheekbones, full lips, and short hair, with a second smaller figure sketched above their head.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1598608774839-4K8ADEZDIN4B4ORGYCZH/22901CE7-733E-4F47-90DB-FE7E635F9CDD.jpeg</image:loc>
      <image:title>Heads</image:title>
      <image:caption>A detailed sketch of a woman's face with a serious expression, drawn with red and black pencils, featuring high cheekbones, full lips, and short hair.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1598609001857-M6PBMW82ADDH1ML1J6AC/5845582A-E9FB-47DB-B991-16A35764B2C3.jpg</image:loc>
      <image:title>Heads</image:title>
      <image:caption>Hand-drawn sketches of a man and a woman in black and white, with detailed facial features and expressions.</image:caption>
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  <url>
    <loc>http://www.davidappiah.co.uk/gsk-case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1582105774334-ZL3RPJTZCMV6Q0BLOUWG/PO_MOCKUP.jpg</image:loc>
      <image:title>GSK Case Studies Responsive Microsite</image:title>
      <image:caption>Laptop screen displaying a medical case study webpage with patient information, symptoms, history, treatments, and a silhouette of a woman. The page has purple and orange design elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1582105814218-HNZ338TN86JEBGW9K97K/WE_MOCKUP.jpg</image:loc>
      <image:title>GSK Case Studies Responsive Microsite</image:title>
      <image:caption>Laptop displaying a healthcare website for UK professionals with patient case details for Mr. Webber, including basic info, symptoms, asthma history, social history, and current treatments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1582106499176-64KJ059V7DL0531OMX65/ro_MOCKUP-Recovered.jpg</image:loc>
      <image:title>GSK Case Studies Responsive Microsite</image:title>
      <image:caption>Laptop screen displaying a healthcare case study for a fictional patient named Mrs. Richards, including basic information, symptoms, asthma history, social history, and current treatments, with top navigation menu items for products, therapy areas, resources, events, supply, and contact us.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1582107154380-5QRBVYASBJ2Y8B4WQHW7/AH_MOCKUP-Recovered.jpg</image:loc>
      <image:title>GSK Case Studies Responsive Microsite</image:title>
      <image:caption>Laptop screen displaying a medical case study webpage for a patient named Mr. Ahmed, including basic information, presenting symptoms, asthma history, social history, current treatments, and an initial assessment button. The webpage is branded with GSK and includes navigation menu options at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1607339106984-YGT0SULWH42S5SNUII6R/Untitled-1+copy.png</image:loc>
      <image:title>GSK Case Studies Responsive Microsite</image:title>
      <image:caption>Three smartphones displaying a medical app with information about patient cases. The first screen shows a list of patient names with different colors and icons. The second screen shows detailed information about Ms. Potowski's asthma case. The third screen shows detailed information about Ms. Potowski's case including history, symptoms, and current treatments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1607339254602-P1J9ZFZ5B1QXS0XZX1WS/Untitled-2.png</image:loc>
      <image:title>GSK Case Studies Responsive Microsite</image:title>
      <image:caption>Screenshots of a medical app on a smartphone displaying asthma assessment and diagnostic test options for a patient named Ms. Potwaski. The app shows her initial assessment details, options for further testing, and blood cell count reference ranges.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1582107558879-N7ODZ2CN5K4KGKIX3UKJ/Home+page+copy+3.png</image:loc>
      <image:title>GSK Case Studies Responsive Microsite</image:title>
      <image:caption>An infographic displaying an interactive mobile tool for patient selection guidance, with sections for buttons, primary navigation, secondary diagnostic tests, and phenotyping dropdowns, all in magenta and white.</image:caption>
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  <url>
    <loc>http://www.davidappiah.co.uk/798817030644</loc>
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      <image:title>Royal Mail reskin</image:title>
      <image:caption>Royal Mail advertisement promoting Star Wars themed personalized stamps featuring characters like Yoda, Darth Vader, and Stormtrooper. The ad shows a Yoda figurine and Darth Vader figure holding a red lightsaber with the text 'Choose Your Side,' and invites customers to create their own Star Wars stamps by uploading a photo, choosing a stamp, and sharing.</image:caption>
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  <url>
    <loc>http://www.davidappiah.co.uk/app-jasper</loc>
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    <lastmod>2025-07-27</lastmod>
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      <image:title>Ibili</image:title>
      <image:caption>UI/UX for Ibili, an app that generates architectural walking tours based on geolocation.</image:caption>
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      <image:title>Ibili - Interface (Copy)</image:title>
      <image:caption>Interface For easy planning, walks are filtered by length.</image:caption>
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      <image:title>Ibili - Experience (Copy)</image:title>
      <image:caption>Experience Geolocation helps anyone navigate like a native.</image:caption>
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    <image:image>
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      <image:title>Ibili - Features (Copy)</image:title>
      <image:caption>Features Users click on a stop to learn about each architectural wonder.</image:caption>
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    <lastmod>2025-07-27</lastmod>
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      <image:title>Royal Mail Brand Guidelines</image:title>
      <image:caption>A red background with white text that reads "Even greater than the sum of its parts". Additional smaller text includes "Bringing it all together" at the top and "Royal Mail brand guidelines" at the bottom left.</image:caption>
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      <image:title>Royal Mail Brand Guidelines</image:title>
      <image:caption>Page layout with text, a webpage mockup on a tablet, an online banner, and a poster for Royal Mail brand guidelines.</image:caption>
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      <image:caption>A brochure with Christmas delivery theme features a woman in a gray shirt smiling and holding a red and white gift bag, with a caption "Every delivery is special". Inside, there's a scene of a decorated house with a person in holiday attire delivering gifts, accompanied by text "Delivering on time is a given at Christmas". The brochure also includes a world map with delivery percentages, charts about savings with frankings, and the heading "Bringing it all together" with subheading "Layouts". The overall design emphasizes reliable holiday parcel delivery.</image:caption>
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      <image:title>Royal Mail Brand Guidelines</image:title>
      <image:caption>Collection of Royal Mail brand guidelines, including layouts, an annual report inside, a selling in-store and online infographic, a promotional postcard titled Partners for growth, and a letter, all featuring Royal Mail branding and contact information.</image:caption>
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    <lastmod>2025-07-27</lastmod>
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      <image:title>Cyber-Flo</image:title>
      <image:caption>A black and white sketch of a woman with an afro hairstyle, earrings, and facial tattoos, on a sketchbook page.</image:caption>
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  <url>
    <loc>http://www.davidappiah.co.uk/new-gallery</loc>
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    <lastmod>2025-07-27</lastmod>
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      <image:title>Robin</image:title>
      <image:caption>A digital drawing of a small bird with tan and white feathers perched on a branch, with a light green background.</image:caption>
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    <loc>http://www.davidappiah.co.uk/kung-fu-master</loc>
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    <priority>0.75</priority>
    <lastmod>2025-07-27</lastmod>
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      <image:title>Kung fu master</image:title>
      <image:caption>A pencil sketch of a woman performing a martial arts move outdoors, with trees and a fence in the background.</image:caption>
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      <image:title>Kung fu master</image:title>
      <image:caption>Line drawing of two martial artists practicing in a park with trees in the background. One person is in a kneeling stance, holding a sword, while the other stands behind, preparing for a move.</image:caption>
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  <url>
    <loc>http://www.davidappiah.co.uk/sainsburys</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-27</lastmod>
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      <image:title>SAINSBURY'S eDM</image:title>
      <image:caption>A pan of shrimp and vegetable fried rice with a spoon, indicating a recipe for a quick, affordable meal serving four, priced at £4.82.</image:caption>
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      <image:title>SAINSBURY'S eDM</image:title>
      <image:caption>Advertisement for Nectar loyalty rewards program showing 'Easy points' with purple and orange text and graphics, two people holding a large purple Nectar card, and details about earning 2,000 points for spending £10.</image:caption>
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    <image:image>
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      <image:title>SAINSBURY'S eDM</image:title>
      <image:caption>A young girl smiling and holding a lemon near her face, with a slogan in orange text that reads 'Together we can Nourish the Nation'.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/c74dd49d-c88c-41fd-aa16-2f253017a32f/781246153_GOL_Card_Linkage_MOBILE_v1e.jpg</image:loc>
      <image:title>SAINSBURY'S eDM</image:title>
      <image:caption>Sainsbury's promotional flyer for Nectar points, showing instructions on linking your Nectar account to your grocery online account, with visuals of carrots and a truck.</image:caption>
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      <image:title>Waitrose Christmas 2021</image:title>
      <image:caption>A newspaper webpage featuring various headlines, articles, and images. One prominent photo shows a group of people, including Queen Elizabeth II, standing in front of a memorial with red poppy wreaths during an Armistice Day remembrance event.</image:caption>
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    <image:image>
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      <image:title>Waitrose Christmas 2021</image:title>
      <image:caption>Front page of The Times newspaper with headlines and articles, including one about Duchess of Cornwall leading Armistice Day remembrance services, and a photo of people at a memorial with pink poppies.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1647255398336-II219JY0X772359LB52Q/fig+tall.png</image:loc>
      <image:title>Waitrose Christmas 2021</image:title>
      <image:caption>Christmas-themed dessert with candied figs, surrounded by pomegranate seeds, served on a plate with a spoon, festive holiday background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1647255452503-MGE8I8JKTETAABD78K7B/Waitrose_Christmas2021_Reach_DailyExpress_FIGGY.jpg</image:loc>
      <image:title>Waitrose Christmas 2021</image:title>
      <image:caption>A dessert plate with a slice of fruitcake, topped with fruit preserve and apricot slices, against a festive Christmas background with blurred holiday lights.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1647255705419-TC4HE1WDGVZN4B57ZDFD/Figgty%21.png</image:loc>
      <image:title>Waitrose Christmas 2021</image:title>
      <image:caption>Close-up of a Christmas fruitcake topped with candied fruits and nuts, with a dark background and Waitrose &amp; Partners branding.</image:caption>
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      <image:title>EY Seren</image:title>
      <image:caption>Screenshot of a news article about a Chicago doctor developing stress relief therapy for children, with a sidebar ad about health insurance.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1607272886976-W91BJSTPT44NGMNJ6Q48/04.jpg</image:loc>
      <image:title>EY Seren</image:title>
      <image:caption>Digital advertisement for ABC Insurance Co promoting tailored health insurance with a woman smiling and looking at her smartwatch outdoors.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1607272888438-GNLSRA4S9IRZMJZHMRD6/05.jpg</image:loc>
      <image:title>EY Seren</image:title>
      <image:caption>Online chat window from insurance company with information on lifestyle-based insurance plans and options to get a quote or transfer the chat.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1607272889682-V2YLT2C4WMS53SC0M7AN/07.jpg</image:loc>
      <image:title>EY Seren</image:title>
      <image:caption>Computer screen displaying an insurance management software dashboard with notifications about policy updates, commissions graph, and a prospect list map, with a person in a dark suit in the background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1607272889694-V5Y2ZVEWCWM8A1K5VE4Z/08.jpg</image:loc>
      <image:title>EY Seren</image:title>
      <image:caption>Notification pop-up on a computer screen from a customer service platform, indicating that customer attention is required and offering options to respond or pass on the case.</image:caption>
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    <image:image>
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      <image:title>EY Seren</image:title>
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    <image:image>
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      <image:title>EY Seren</image:title>
      <image:caption>Screenshot of an insurance quote dashboard showing a prospective customer named Nina Johnson with health info, insurance details, and chat conversation about health data sharing and quote update.</image:caption>
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      <image:title>EY Seren</image:title>
      <image:caption>Mobile phone screen showing a message notification from ABC Insurance about an approved application, in front of shoppers at a grocery store with vegetables in the background.</image:caption>
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    <image:image>
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      <image:title>EY Seren</image:title>
      <image:caption>Screenshot of the ABC Insurance app on a mobile phone display, showing policy details, rewards, and an account number, with a background of shoppers in a grocery store aisle.</image:caption>
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      <image:title>EY Seren</image:title>
      <image:caption>Screenshot of an iPhone home screen with various app icons, including Messages, Calendar, Photos, Camera, Weather, Clock, Maps, Videos, Notes, Reminders, Health, Settings, App Store, Wallet, Apple Watch, Calculator, and ABC Insurance, set against a background of two people shopping in a grocery store.</image:caption>
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    <image:image>
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      <image:title>EY Seren</image:title>
      <image:caption>Mobile login screen for ABC Insurance Co. online services, showing user ID 'NinaJohnson' and password input, with a background of a grocery store produce aisle and two smiling individuals shopping.</image:caption>
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    <image:image>
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      <image:caption>Mobile app screen prompting to activate a lifestyle insurance policy by syncing a fitness tracker, with a grocery store in the background.</image:caption>
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    <image:image>
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      <image:caption>Mobile app screen showing the message that the fitness tracker is synced and policy is activated for ABC Insurance Co, with a continue button below.</image:caption>
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    <image:image>
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      <image:caption>Mobile phone screen showing a rewards app for ABC Insurance Co, displaying points, activity, and tier status.</image:caption>
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      <image:title>EY Seren</image:title>
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      <image:caption>Smartphone screen showing health data tracking app named 'Cherished' with six categories: Fitness, Sleep, Weight, Toothbrushing, Water, and Meals, each with graphs and change indicators from 2010 to 2021.</image:caption>
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      <image:title>Anonymous client Product design and product page_1</image:title>
      <image:caption>Mobile app screen showing various discounts from Amazon, Macy's, Whole Foods Market, and Walmart, with a message about having outdone oneself this week.</image:caption>
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    <image:image>
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      <image:title>Anonymous client Product design and product page_1</image:title>
      <image:caption>Mobile phone screen displaying a health or wellness app called 'Cherished,' with two scores: 45 labeled 'Start' and 75 labeled 'Today,' along with a message about improvement and a discount offer for Amazon.</image:caption>
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    <image:image>
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      <image:title>Anonymous client Product design and product page_1</image:title>
      <image:caption>Screenshot of a personal health tracking app with red background, showing fitness and sleep scores, weight, water intake, and comparative charts.</image:caption>
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      <image:title>Apocolyptic</image:title>
      <image:caption>Sketch of a person in winter gear, holding a shovel, with a sad expression, wearing a Santa hat.</image:caption>
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      <image:title>Picopo</image:title>
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      <image:title>Picopo</image:title>
      <image:caption>Illustration of a train station with a modern train arriving, set against a scenic landscape with rolling hills and a blue sky with clouds. Text overlay reads, 'Off on your travels? There’s a better way to go.'</image:caption>
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      <image:title>Philips Social Posts</image:title>
      <image:caption>Close-up of a person analyzing brain scan images on a computer monitor, with the Philips logo in the top right corner. The text reads 'Improved processes. Less stress.'</image:caption>
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      <image:title>Philips Social Posts</image:title>
      <image:caption>Close-up of a person's face looking at a computer monitor with colorful brain scan images, with the Philips logo in the top right corner.</image:caption>
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      <image:caption>A person lying inside a medical imaging machine, likely undergoing a scan, with a healthcare professional present, and the Philips logo visible in the top right corner.</image:caption>
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      <image:title>Philips Social Posts</image:title>
      <image:caption>A woman in an orange shirt listens and looks concerned while talking to a person whose face is not visible. The image features a Philips logo in the top right corner and the text "Fewer concerns. Greater confidence." at the bottom.</image:caption>
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    <image:image>
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      <image:title>Philips Social Posts</image:title>
      <image:caption>Close-up of a woman with curly hair speaking to another person, with a text overlay stating "Fewer concerns. Greater confidence." and a Phillips logo in the top right corner.</image:caption>
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      <image:title>Philips Social Posts</image:title>
      <image:caption>Text on a blue background: "In radiology, high quality, accurate scans mean confident clinical decisions"; Philips logo in the top right corner.</image:caption>
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      <image:caption>Text on a blue background reads, "In radiology, high quality, accurate scans mean confident clinical decisions," with the Philips logo in the top right corner.</image:caption>
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      <image:title>Philips Social Posts</image:title>
      <image:caption>Blue background with Philips logo in top right corner and text encouraging to learn how Philips can help reduce stress and improve patient care.</image:caption>
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    <image:image>
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      <image:title>Philips Social Posts</image:title>
      <image:caption>Text on a blue background that reads, 'Find out how Philips can help reduce stress and improve patient care,' with Philips logo in the upper right corner.</image:caption>
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      <image:title>GSK_Illustrations</image:title>
      <image:caption>Silhouettes of five diverse women with colorful vertical backgrounds in green, pink, blue, and teal.</image:caption>
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      <image:title>iShares Indexmore social</image:title>
      <image:caption>A female athlete from Brazil wearing sports gear and a blindfold, participating in a race or sporting event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1696360657970-FXOHSNSE2VLNIYJUEPVQ/91374b.png</image:loc>
      <image:title>iShares Indexmore social</image:title>
      <image:caption>Laptop screen displaying a grid of design drafts and advertisements for iShares ETF, including black-and-white photos of runners and children, with colorful yellow and purple promotion cards.</image:caption>
    </image:image>
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  <url>
    <loc>http://www.davidappiah.co.uk/the-ruse-jasper</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766237044-GFSVL26O45SCYSZVQXV5/novel-final.jpg</image:loc>
      <image:title>The Ruse</image:title>
      <image:caption>Book jacket design for Tadeas Cermak's The Ruse</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766885519-NSO7WU82MKGSCZS2NHSX/novel-front.jpg</image:loc>
      <image:title>The Ruse</image:title>
      <image:caption>Book titled "The Rose" by Tadeáš Čermák with an illustration of black birds and green leaves on the cover, set against a pastel background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1466020295468-QE6WKYXOJ058CF3XNCTM/novel-back.jpg</image:loc>
      <image:title>The Ruse</image:title>
      <image:caption>White book with red text that reads "The space between them was deafening." on a light green background.</image:caption>
    </image:image>
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  <url>
    <loc>http://www.davidappiah.co.uk/053204149098-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463275137068-4KT5OIEXTAR39XH0W9BE/3198_Business_portal_Christmas_Email_3.jpg</image:loc>
      <image:title>Royal Mail Christmas eMailer</image:title>
      <image:caption>Promotional holiday email from Royal Mail featuring Christmas stamps with reindeer, snow scenes, a wrapped gift, and a person in the postal shop. Contains text about Christmas mailing services and charity cards.</image:caption>
    </image:image>
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  <url>
    <loc>http://www.davidappiah.co.uk/philia-sa-corporate-brochure</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1557741531016-PNSR98RHKAV6PGXCF84X/Free-A4-Booklet-Mockups.jpg</image:loc>
      <image:title>Philia SA Corporate Brochure</image:title>
      <image:caption>Open brochure displaying an oil tanker ship on the cover and industrial oil refinery, and a map of Africa with green highlighted regions inside.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.davidappiah.co.uk/new-gallery-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1598540260654-88MBLJD0QT48K9RJ8662/A2081B70-9D6E-40DC-99FC-4933AF98E2C5.jpeg</image:loc>
      <image:title>Nomads</image:title>
      <image:caption>A pencil sketch of two figures sitting on the ground with their backs to the viewer, wearing hooded cloaks, against a backdrop of sky with clouds and a distant structure.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.davidappiah.co.uk/tommy-hilfiger-outlet-guidelines</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463328884652-TAQM15WUE11PNT33EMKK/Outlet+SM15+Guidelines_12e-2_Page_1.jpg</image:loc>
      <image:title>Tommy Hilfiger Retail Newsletter</image:title>
      <image:caption>Fashion catalog cover for Tommy Hilfiger outlet spring and summer 2015 featuring a man in striped shorts, argyle socks, and sneakers standing next to a bicycle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463328888557-54BFW8KZF2TEPAEG365T/Outlet+SM15+Guidelines_12e-2_Page_2.jpg</image:loc>
      <image:title>Tommy Hilfiger Retail Newsletter</image:title>
      <image:caption>Table of contents for Outlet SS15 fashion collection, including sections on Calendar &amp; POS, Floor Layout, Menswear, Denim Mens, Womenwear, Denim Womens, Tailored, Kids, Footwear &amp; Accessories, and Reference, with page numbers and subcategories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463328866799-T23R4UUDWDHNMGI4UIRE/Outlet+SM15+Guidelines_12e-2_Page_5.jpg</image:loc>
      <image:title>Tommy Hilfiger Retail Newsletter</image:title>
      <image:caption>Two-page spread from a fashion catalog. The left page showcases clothing items in pink and green color themes, including shirts, shorts, and accessories with a section labeled 'February Product Statement' featuring woven shirts and denim pants. The right page features a 3D closet diagram labeled 'Wall Bay Overview' with clothing organization tips, and three mannequin outfits labeled 'Elegant &amp; chic,' 'Sporty &amp; casual,' illustrating different style themes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463328873675-HV6R799FIQN4ZN09GICC/Outlet+SM15+Guidelines_12e-2_Page_6.jpg</image:loc>
      <image:title>Tommy Hilfiger Retail Newsletter</image:title>
      <image:caption>Two-page spread from a fashion or retail catalog. The left page features a product theme with clothing items like shirts, shorts, and accessories in pale banana and cyan blue colors, along with a small image of a turquoise scooter and a yellow wall with blue windows. A section titled ‘February Product Statement’ shows several woven shirts arranged on a table and in baskets underneath. The right page displays a wardrobe layout labeled ‘Wall Bay Overview’ with shelves and hangers, showcasing folded shirts, jackets, and pants in red, blue, white, and gray colors, with specific styling and product focus notes. Below is a section on key mannequin looks for different style themes: ‘Elegant &amp; Chic,’ ‘Sporty &amp; Casual,’ each shown as modeled mannequins dressed in matching styled outfits.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463328878165-U8Y8JC3DT7N7KUSVGB4E/Outlet+SM15+Guidelines_12e-2_Page_4.jpg</image:loc>
      <image:title>Tommy Hilfiger Retail Newsletter</image:title>
      <image:caption>Two-page spread from a fashion catalog featuring a color theme called 'Retro Red' for February to mid-March 2015, showcasing men's clothing and styling guides, including layout diagrams of clothing displays, product statements, and mannequin styling ideas.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.davidappiah.co.uk/j-w-ice-cream-co-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1507036166840-4PLU35AS7NKB28C1N4CI/SQ.jpg</image:loc>
      <image:title>JWICC Branding (ongoing)</image:title>
      <image:caption>Table with various bowls of different flavors of ice cream. Overlaid with a cursive letter 'J'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1507036407210-59J9JOLTDBBSYQTD9ZLP/LAYOUT9.jpg</image:loc>
      <image:title>JWICC Branding (ongoing)</image:title>
      <image:caption>Logo of J. W. Ice Cream Co. with stylized initials 'jw' on a gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1507036714716-LE0T7B3HGWY7OU3CV78C/ice-Cream-cup.jpg</image:loc>
      <image:title>JWICC Branding (ongoing)</image:title>
      <image:caption>A cup of mint chocolate chip ice cream in a black J.W. Ice Cream Co. cup, garnished with a mint leaf on top, placed on a wooden table with a spoon and mint leaves beside it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1507035918570-JMLK9997Q75YGHQ3M47E/Window-Signage-Mock-Up.jpg</image:loc>
      <image:title>JWICC Branding (ongoing)</image:title>
      <image:caption>Close-up of a glass door with the logo and text 'J.W. Ice Cream Co.' engraved on it, with blurred background inside an ice cream shop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1507038574193-QVI3CLHT2CUA0K0QB9HH/LAYOUT15.jpg</image:loc>
      <image:title>JWICC Branding (ongoing)</image:title>
      <image:caption>Minimalist abstract line drawing of a watch face with three hands and a second dot, on a beige background.</image:caption>
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    <loc>http://www.davidappiah.co.uk/new-gallery-93</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1598540271244-INJLJNRG711JON6NK38Z/IMG_0242.jpeg</image:loc>
      <image:title>Master</image:title>
      <image:caption>A detailed pencil sketch of a woman in a martial arts pose, wearing traditional martial arts attire, with a fierce expression on her face. The background shows a simple outdoor setting with trees and a fence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1598538352222-0L6XP18EVV6A26TZXO34/david-appiah-shao.jpg</image:loc>
      <image:title>Master</image:title>
      <image:caption>Black ink sketch of two martial artists practicing kicks outdoors with trees in the background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.davidappiah.co.uk/shire-mpsii-social-posts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1738161210040-S2VHS7XJQ29DE1B30SD2/ELAPRASe_GLOBAL_SOC_VIDEO.gif</image:loc>
      <image:title>Shire MPSII Social posts</image:title>
      <image:caption>Blue background with lighter blue circles and the white Shire logo in the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1738161206882-AFP0WW8SOXMBDDKU8Y9D/Sumptoms_GIF-4_16.gif</image:loc>
      <image:title>Shire MPSII Social posts</image:title>
      <image:caption>Blue background with circular patterns and the word 'Shire' in white in the top left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1738161222834-CQU35FK8J4BW9VB37AT2/Huntersyndrome%2Binfo%2Bwebsite%2Blaunch.jpg</image:loc>
      <image:title>Shire MPSII Social posts</image:title>
      <image:caption>A woman with two young boys smiling and sitting on playground equipment. One boy has a hand on his stomach and the woman is smiling. Text on the image mentions Aiden and AJ and a website for more information about Hunter syndrome.</image:caption>
    </image:image>
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  <url>
    <loc>http://www.davidappiah.co.uk/hastings-direct-dm-postcard</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463345939389-X24B7XSXUS8U5BU0RA41/HASTINGS_P4_PRESS+ADS_3_Page_2.jpg</image:loc>
      <image:title>Hastings Direct Brand Refresh</image:title>
      <image:caption>An advertisement for car insurance offering a 20% discount if signed up before August 31st. The ad features a sculpture of a soldier, a seagull standing on the sculpture, and a life preserver with "20% OFF" written on it, set against a blue sky with clouds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463345933923-9F1Y5YH9XEHP5OG3Q5WJ/HASTINGS_P4_PRESS+ADS_3_Page_1.jpg</image:loc>
      <image:title>Hastings Direct Brand Refresh</image:title>
      <image:caption>An advertisement for Hastings Direct car insurance featuring a statue of a soldier, a seagull standing on his head, and a speech bubble with a joke about saving money on insurance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463345871458-K4RBB7X06PQDXCBWA3YT/047855_HastingsDirect_DM_Envelope_c5_v7.2.jpg</image:loc>
      <image:title>Hastings Direct Brand Refresh</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463345878977-T4Q0IRXV5IXMSLN9WVYC/047855_HastingsDirect_DM_Envelope_c5_v7.22.jpg</image:loc>
      <image:title>Hastings Direct Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463345942533-KDPY0ROV224UE1QNH0E0/HASTINGS_P4_EMAIL.jpg</image:loc>
      <image:title>Hastings Direct Brand Refresh</image:title>
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  <url>
    <loc>http://www.davidappiah.co.uk/xii</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463297780590-164DDWLM0TOJBY8RYM5V/My-Profile.jpg</image:loc>
      <image:title>MyBlack+Decker UI design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463283166837-2NEH6JC2B4FCEC9B5RLS/%5BMy-B%2BD-Dashboard---New-member---first-login-after-participation.jpg</image:loc>
      <image:title>MyBlack+Decker UI design</image:title>
      <image:caption />
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  <url>
    <loc>http://www.davidappiah.co.uk/shire</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1525307084441-39QH9519MT31DXK8B7GD/ELAPRASe_GLOBAL_SOC_VIDEO.gif</image:loc>
      <image:title>SHIRE</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1529347631840-J8AFLI8BW2V0JNCIERE3/Silas-GIF_Twitter_V18.gif</image:loc>
      <image:title>SHIRE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1525307230526-46CL0EMJI4CQB8S5WE5F/Sumptoms_GIF-4_16.gif</image:loc>
      <image:title>SHIRE</image:title>
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  <url>
    <loc>http://www.davidappiah.co.uk/new-gallery-12</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1598540260654-88MBLJD0QT48K9RJ8662/A2081B70-9D6E-40DC-99FC-4933AF98E2C5.jpeg</image:loc>
      <image:title>Nomad</image:title>
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  <url>
    <loc>http://www.davidappiah.co.uk/new-project-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1647256841183-UDVPYWG0GRSMBBW74QVP/iShares_runners_9.gif</image:loc>
      <image:title>iShares Indexmore social</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1696360657970-FXOHSNSE2VLNIYJUEPVQ/91374b.png</image:loc>
      <image:title>iShares Indexmore social</image:title>
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  </url>
  <url>
    <loc>http://www.davidappiah.co.uk/liberty-global-dr-toolkit</loc>
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    <lastmod>2025-04-22</lastmod>
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      <image:title>Liberty Global DR Toolkit</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463347922264-JBZA7N5MOR5TGMOS9EEZ/DR_Toolkit+V1.13d31.jpg</image:loc>
      <image:title>Liberty Global DR Toolkit</image:title>
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    <image:image>
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      <image:title>Liberty Global DR Toolkit</image:title>
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    <image:image>
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      <image:title>Liberty Global DR Toolkit</image:title>
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    <image:image>
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      <image:title>Liberty Global DR Toolkit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463347896716-ELRA87GAJTCGL7F25L8V/DR_Toolkit+V1.13d92.jpg</image:loc>
      <image:title>Liberty Global DR Toolkit</image:title>
    </image:image>
    <image:image>
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      <image:title>Liberty Global DR Toolkit</image:title>
    </image:image>
    <image:image>
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      <image:title>Liberty Global DR Toolkit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463347907790-AP27GAHSZPEL0DIGF3F6/DR_Toolkit+V1.13d64.jpg</image:loc>
      <image:title>Liberty Global DR Toolkit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463347911816-RYFAPLHF5N8VEWP7GGBM/DR_Toolkit+V1.13d63.jpg</image:loc>
      <image:title>Liberty Global DR Toolkit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53041bb7e4b06b3a5cca9c5c/1463347917840-63OPHIBW9UQ2RMCJLFCP/DR_Toolkit+V1.13d54.jpg</image:loc>
      <image:title>Liberty Global DR Toolkit</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.davidappiah.co.uk/virgin-media-premier-league-bus-ads</loc>
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