MOTORSPORT: F1 FANTASY
VISUAL ASSET LIBRARY

Formula 1 / Ogilvy

The Situation

Delivering weekly race emails for a live fantasy sports game means the design system has to account for every possible outcome before the race even starts.
There is no time to design from scratch once the chequered flag drops.

The Approach

I designed the emails on a weekly basis across a full season and, in parallel, built a comprehensive library of assets covering all driver and team standings, all data fluctuations, and all game scenarios.
The library was built to eliminate reactive production and make every outcome a template problem, not a design problem.

The Outcome

A season-long email design system and complete asset library that covered every game data point, significantly reducing development and build times at every race weekend.